How Does User Experience (UX) Influence SEO

Google might be silent about UX or user experience as a factor that affects the ranking of the site. There has been no confirmation coming from them. However, one thing is for sure that the Panda algorithm measures the quality of the page or website. A SEO company in Melbourne, Websites That Sell cover this in more detail on their site and you can also get more info from their Melbourne SEO facebook page.

To give you an overview about UX having an influence on SEO, read on:

Users Are People

There is a huge possibility that Google takes into consideration the “dwell time” of a user. The length of time that a user stays on a site. With this in mind, do consider every factor to make a user stay longer.

Always remember users are people and not robots. Their attention span is short. If you can not catch their attention, give them what they need, they will surely leave the site.

So, what you should do is take ensure that the needs, as well as the questions of your audience, are being addressed much better than your competition. With this, you will surely see how well you do against your competition.

Overall UX

One thing is for sure Google does care about the overall experience of the users. The thing is the tools used to measure this is quite limited. As to what Google uses about overall UX is unclear.

However, do take note that as a webmaster and publisher, you do need to put your eyes on the UX. This has an influence on SEO.

Google Understanding Users

One thing that most publishers would agree is that Google has been trying to understand the behavior of the users or how they interact with the content on the site.

It has been speculated that over the course of time, even a website that ranks quite well can get a huge hit if based on Google’s algorithms your site is not solving a user’s problem.

Yes, having a high ranking website is great. Do take note it forms part of the equation. Webmasters and publishers should also ensure that the site does solve the problem of the searcher (user).

Bottom line, it all boils down to the future of SEO and what can be done today to be of relevance for tomorrow. It is a given fact that it would take time for a page to rank. Thus, it is highly advisable that as early as now, to do a refining of a website that it would yield towards having a much better engagement from the users and plus, it does convert. What good traffic is if it does not convert. Do keep that in mind.

Do take a look at your site and see if it does solve problems of the user. Does it convince the user to stay longer on your site and even pushed them to share your content via social media? If it does not, then you already know what to do? Do revamp your website to cater to the needs of your target audience. This will surely have an impact on your ranking and sales, even. You could even take a course in UX and see if that helps…

How To Choose A Great SEO Company In Melbourne

When looking for a good SEO company in Melbourne, we must ask if it is good for us, not if they have generally a consistent portfolio. So you have to take over the main features of the company and see if they intersect with our needs. If we can’t find a common point it means that is not for us.

The first aspect that you need to watch is whether the company has a positive history or not. Reviews of online media help us a lot when we consider a company, but what to watch in a review?

Communication

 We have to see if the agency has a good customer service review. How quickly can they respond to a request, are they friendly, they understand that time is precious? They adapt to new trends? A SEO company must understand the customer’s needs first. The strategy proposed and development must follow our main goal. Constant communication is essential when you consider that the market demands a rapid change very often. You have to point out the main aspects of your business, seeking to constantly adapt to new requirements, and for that you need a transparent and honest communication.

Your Niche

A second issue is how well the company knows about your niche. It’s easy to talk in general about a particular field. When an SEO company has a large history in your field it can pinpoint advantages and disadvantages of the services that you provide in order for you to adapt accordingly. They advertise in relation to the current market, not by a predefined text.

Many Ways To Get You There

A good company will propose you different choices to achieve your goals. It means that they bring something new, creative in your field. They will know how to put in the foreground certain features that are not found in the current market.

Content

The content they provide should be comprehensive. The quality of the SEO writing must be at highest standards and point out all the features that you bring as a service. Content should be rich in keywords and explained properly. One is to add keywords to a text and another is to write quality content with those keywords.

Price Per Quality

They bring quality to the price. Quality-price ratio is very important. Some companies can have high prices, but must bring results per every cent that you’re spending with them. Follow their promise, and see if the promise is reflected in the price imposed by them. A good company is trying to produce income from your website by helping you make this money. Price they impose must be part of your profit, not to be looked as an investment.

So a good company can add value to your project as long as it manages to point out your main target and adapt to your needs, create an optimal price-quality ratio and a high level of communication. At the same time they need to bring something unique to be particularly easy for you to be above the people working in the same field. It’s not easy to find a company encompassing all these qualities, so before choosing, try to study the market carefully. I bet they’re already out there.